Distribution 20/20 can enable you to deliver on a multi-channel strategy with tools that enable you to better understand your customers’ needs, process orders more efficiently and leverage the many ways that both current and future customers want to do business with their vendors. Multichannel distribution is sometimes referred to as omni-channel.
Distribution today is no longer just a matter of getting the right product to the right place at the right time. Now, that right product needs to be accessible to customers through the right channel. Your customers want the flexibility to order differently depending on their circumstances and their preference for how they are placing orders will probably change from order to order – over the phone one week, online the next.
Know Where and How Your Customers Want to Order
Rolling out a multi-channel distribution approach will require a better understanding of your customers’ desires, buying behaviors and profitability. Distribution 20/20 ties essential customer data to your financial and operational data so that you have a more cohesive view of your customers and their preferences. So when you are working with a “Big Box” retailer or Club, integrating to their vendor portal or using EDI must be an integral part of your business software system.
Multi-channel Success Starts with Stellar Demand Planning
In order to support an effective multichannel approach, it is essential to have real-time visibility into your inventory and exceptional demand planning. This can be a reality for your business with the inventory management capabilities in Distribution 20/20, so that you can forecast demand that will permit you to exceed fill rate goals while keeping inventory levels to a minimum.
eCommerce is a Major Multi-channel Factor
Today, eCommerce is the biggest distribution channel. Failing to leverage this channel and integrate it with your other solutions will most likely result in a loss of profitability and customers while rendering you unable to compete. However, it is an integral part of Distribution 20/20, making eCommerce through a multichannel approach attainable.