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Consumer Packaged Goods Distribution
Consumer packaged goods (CPG) distributors face big challenges selling
to the fiercely competitive and rapidly evolving retail industry.
Intense price stress at the retail level puts downward pressure on
distributors and leads to smaller margins. And short product life
cycles add to the strain on your profitability.
There is also the growing challenge to traditional distribution
methods. Alternatives such as mail order, catalog sales, and direct
sales bypass the traditional distribution channels altogether. To
counter this trend, distributors have to add increasing value to
their customers.
Microsoft Dynamics solutions can help you succeed in the CPG industry
with financial, customer relationship management (CRM), radio frequency
identification (RFID), and logistics solutions. Deploying a flexible
information technology (IT) infrastructure can help give your company
a significant competitive advantage by meeting retailers' demands
more effectively, lowering the cost of operations with streamlined
inventory and integrated shipping capabilities, and considerably
improving customer satisfaction.
Benefits of Microsoft Dynamics solutions for
distribution of consumer packaged goods
Microsoft Dynamics can help your company:
Improve business processes. Automate critical business processes
to help meet compliance regulations while adding new value for customers
and retailers. Automating supply-chain planning and management tasks
can dramatically reduce the costs you incur while dealing with suppliers.
As a result, your company could end up in a strong position as a
highly responsive, low-cost supplier.
Exceed customer requirements. By integrating systems such as financials,
inventory, and CRM with automated data collection (ADC) solutions,
you can meet and exceed customer expectations. Sales order and logistics
solutions can also help you increase the accuracy of customer transactions.
When coupled with inventory control technologies, you can increase
the speed of delivery, shorten lead times, and reduce inventory.
CRM solutions can also offer extensive insight into customer buying
patterns, helping you to anticipate and plan for orders in advance—thus
improving responsiveness and increasing customer loyalty.
Drive down costs. Flexible, integrated solutions can help your company
reduce and control internal costs. With the ability to aggregate
and summarize real-time and historic data quickly from various operations,
you can easily identify inefficient processes. This is especially
useful when tracking the success of new products before making additional
investments. CPG distributors can also improve employee and departmental
accountability by implementing metrics and tracking for individual
warehouses, departments, and processes.
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Case
Study: Pedinol

“This was the best implementation I've
experienced in my career. The project planning was excellent. Any
obstacles that occurred were quickly overcome. The timeline was on the
money.”
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